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17 /
Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Since the title implies, this website post defines GoDaddy Website Builder to our experience (aside from its version – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the onsite Search Engine Optimization of litigant. Its function is certainly not to harm GoDaddy’s reputation but alternatively to assist small enterprises recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) this is certainly suitable for reaching the salient online presence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file was not configured crucial link properly, there were two versions of the true website plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ regional listing had been embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s site Builder, which we’d no experience with, so our concept would be to you will need to perform the optimizations upon it of course unsuccessful – move the internet site to WordPress and regular web hosting.

Everything we learned is the fact that while being the way that is cheapest to host a web site on GoDaddy (that makes it an incredibly cheap option completely), the web site Builder didn’t enable you to perform nearly every action that a frequent web hosting allows you to definitely. GoDaddy promote their tool because the option that is best with regards to their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to supply your online business with an appropriate fundamental internet site.

This really is real (the “comfortable basic website” component could be argued), nevertheless it is simply just what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. The following is my advice to any or all business that is small – don’t get intimidated by just just how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

The absolute most part that is shocking GoDaddy site Builder is you don’t already have usage of the FTP additionally the database. You can easily imagine the restricted abilities that derive from this type of limitation. As an example, despite the fact that there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s support center and asked them to improve the Robots.txt guidelines for people but unfortunately they responded that this is simply not one thing they help. The consumer rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users develop a fundamental internet site – something such as a company card. So anything “too advanced level” will be impossible to implement – exact exact same is true of our recommendations to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • compose good quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we proposed to the customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we could implement all our Search Engine Optimization recommendations. The key concern he had ended up being that keeping his site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to offer him a consultation that is free get their method around WordPress which can be by no means so much more tough to handle than GoDaddy Website Builder.

If you should be your small business owner and generally are shopping for an effortless means to produce and continue maintaining a web page, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. By doing this you may fully be able to use Search Engine Optimization recommendations without the limits.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!